Hi, i'm Aaron… I help Design Products.

This site is a sample, a playground, and a bit of a work in progress. Please contact me with any questions or requests.

- “Before you can solve a really big design problem, first you must solve for a never ending series of small ones.”

My design experience in a nutshell

about-timeline

*** Caution *** Due to the sensitive nature of some client material, i've included a limited representation of some of the projects I have worked on. Please contact me if you would like more details.

Past Work

Knewton

Category

Education, Big-Data


Roles

Team Building & Management, Research, Design, Strategy

Main Objective:

Bring Knewton's world-leading adaptive learning technology into the classroom by empowering teachers to create assignments for their students and track proficiency in real-time.

View the Knewton Case Study

(PDF 21.8mb)

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Cassandra.co

Category:

Web-platform, large scale, Editorial content advertising/marketing


Roles:

Research, Design, Strategy

Main Objective:

For over 20 years Cassandra has been the leader in providing contemporary insights into youth trends. First through print, and more recently through an on-line catalogue of their content. The challenge was taking this library of content and transforming into a digital hub for clients.

View the Cassandra Case Study

(PDF 17.7mb)

download

General Assembly

Category

Web-platform, large scale, Editorial content advertising/marketing


Roles

Instructor, Curriculum Creation, Mentor

Main Objective:

General Assembly(GA) is an educational company on a mission to transform and empower a global community to pursue work they love in technology fields. Focusing on the most relevant and in-demand skills across data, design, business and technology, GA is confronting a skills gap through best-in-class instruction and providing access to opportunities.


My role was to educate and mentor aspiring UX professionals and contribute to the development of a new global curriculum.

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Spring

Category

E-Commerce, Fashion, mobile, advanced prototyping


Roles

Prototyping, Design Process Consulting

Main Objective:

Spring is a shopping application for iOS devices. Spring enables its users to follow the brands they love as well as purchase new arrivals, exclusives, and one-of-a-kind products.


The team needed a high fidelity interactive prototype created in Framer.js to communicate micro-interactions and intricate functionality with stakeholders.

View Prototype

Outbrain

Category

AdTech, Big-Data


Roles

Manager, Lead Designer, Design Advocate

Main Objective:

Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, MSNBC and Slate.


Helped create both the supply and demand side enterprise web applications to manage predicitive analytics, as well as content advertising campaigns. Simutaneously, building a design team and processes to integrate design in to the day to day product development.

Request Case Study

Drop me a Line and I will respond pronto(-ish.)!