Locus
AI Product Operating System
Operating system for building products with AI as a consistent collaborator.
0→1 Systems Design AI Collaboration Product Strategy
aaron neeley
Design, Product & Leadership
Design and product leader with 20+ years building the systems behind great products — the strategy, the structure, the teams, and the story that ties them together.
Every big problem comes from solving a hundred little ones.
Featured Work
AstrumU
AI Skills & Workforce Platform
AI data platform powering a skills-based economy.
Open the interactive demo in a new tab →
Product Strategy Design Leadership DesignOps AI Data Platform Cross-Functional Alignment
Canary
Market Divergence Database
AI-powered tool that surfaces how different international markets frame the same events.
0→1 Product AI/ML Solo Build
Experience Timeline
Today
Currently focused on Design Engineering new products
2023–2024
Sabbatical + Product Exploration
Researched, prototyped, and built. The thinking and experiments from this period became the products I'm working on now.
2024–2025
Head of Design at AstrumU
Led design vision and product strategy for an AI data platform powering a skills-based economy.
2021–2023
Head of Design, SLT at Dooly
Built and led a 7-person design organization for an AI-driven sales enablement platform.
2020–2022
Founder at TheCoop
Founded a career accelerator for aspiring designers and engineers.
2017–2020
Product Design Consultant at Digital Nomad
Partnered with startups and global brands including LEGO Group, Cassandra while living and traveling abroad.
Teaching and mentoring aspiring career changers through General Assembly
2014–2016
Design Manager at Knewton
Player-coach overseeing design for an adaptive learning product.
2004–2014
Earlier teeth sharpening roles
Senior Designer, Outbrain
Interaction Design Lead, Vibrant Media
Buongiorno (NTT DOCOMO)
Education
MFA Design, University of Washington · BS Fine Arts, James Madison University