Writing
I write about building products, leading teams, and the decisions that shape both — especially now that AI is changing what all of those words mean. My writing is shaped by my experience across design, product, and leadership — twenty years of real work, and where that journey has taken me. Some of these pieces started as internal memos or working notes. They've been edited for publication, but the thinking came from the work.
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Confidence scales. Evidence doesn't.
Intelligence improves the quality of the argument without improving the quality of the proof.
March 28, 2026 · 6 min read
0→1 work requires a different mindset
The phrase "zero to one" has been butchered. What matters is the proof contract, not the timeline.
March 24, 2026 · 4 min read
All articles
A feature is not a product
A capability placed inside a buyer context is a product. A capability without one is a demo.
April 8, 2026 · 4 min read
Confidence scales. Evidence doesn't.
Intelligence improves the quality of the argument without improving the quality of the proof.
March 28, 2026 · 6 min read
0→1 work requires a different mindset
The phrase "zero to one" has been butchered. What matters is the proof contract, not the timeline.
March 24, 2026 · 4 min read